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@newbusinessethiopia Sat, 28 Feb 2026 08:27:20

Public Credibility as Market Entry: The New Rules of Distribution in AfCFTA Markets

By BEHAK In the era of the African Continental Free Trade Area (AfCFTA), distributors have become the quiet arbiters of cross-border success. While manufacturers focus on production capacity and pricing, distributors focus on something less visible but equally decisive: reputational risk. AfCFTA has expanded the African marketplace into a single continental framework. It has

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